NEW SIZE: INSIDE AND OUT
This “new” is mainly about the new size of the show and in two ways – two new exhibition halls help to reflect the external growth, the much more focused energy that has been steadily intensifying over the years reflects the internal growth.
THE opti PHENOMENON
For many years, opti has boasted a business focus that is transparent, structured and effectively quantifiable, its atmosphere is positively charged, inspiring and trendsetting. Such a heady combination is unique within the industry, positioning opti ahead of its field.
This feeling of being at home meets with good old virtues: structure, planning security and absolute reliability.
The new Look & Feel merges the business aspirations of opti with its atmospheric arts of seduction.
We are combining our evolving values to a new, larger dimension. Bringing them to a common, new wavelength. One that resonates higher, reaches further, makes it clearer
that opti is an international trade show for the entire optics industry, rolling good vibrations and good business into one!
EVERYTHING ACCORDING TO PLAN
Whether exhibitor or visitor, whether variety of offers or depth of expertise, whether good-humoured group dynamics or private business transactions,
the new opti presents itself with a clear awareness of the demands of all stakeholders and of our responsibility as an industry trade show.
As a brand that has become even stronger, it makes a clear promise to all parties involved – whoever is part of our community gets everything according to plan. Because from the extra-wide smile to the extra-large deal, it’s #notbychance.